Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end of this age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views an enormous mobile marketplace for Lumen; « When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere. » Argouges should be bullish; he’s spent +$4.5 million into the software.
The scene is familiar. Swipeable profiles, big images, bios however with one distinction.
All users are required to upload a selfie within the verification procedure, plus an algorithm authenticates this resistant to the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with internet dating.
Dating apps are wide ranging. Any brand brand new software this is certainly wanting to scale requirements another style of form of strategy and Argouges is attempting new stuff ; « we have been testing plenty of various marketing techniques, utilizing a mixture of on the internet and offline, with a concentrate on offline because we should fulfill our individual base and build a dialogue up using them. As an example, this month I will be going to a variety of sporting, musical and cultural activities that are matching with your brand name eyesight and demographics. » Time will tell if this bears better fresh fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps like to utilize.
The question that is biggest, the thing that makes Lumen much better than competitors? So what does Lumen have that Tinder will not? Based on Andreev, it is about verification and much more pictures. Lumen utilizes AI and should have no less than three pictures for a profile. Hardly a groundbreaking brand brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as much features to put up their attention. When around 40% of all of the marriages end in divorce or separation into the UK and US, Lumen may not should do certainly not exist and get for an market that is underserved. Apps have inked a complete great deal less and seen success.
Argouges and also the team do not have every thing prepared and they are prepared to ask lots of questions since the application rolls away.
Andreev would like to learn; « Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for an application just solution? Are over-50s as simple to locate as millennials online? Will we have the ability to have an age influence that is positive culture? They are the concerns we are asking into the coming months. »
Lumen is concentrated on a rich demographic and something that will require a set that is special of so that it is going to be interesting to see whom fundamentally advertises or lovers using the software. Besides marketing, the info that the application will create are going to be interesting to many businesses on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that software scales since the united group plan.
Lumen can be acquired now on iOS and Android os in britain only but should be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
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